Created by woman inspired by women*
* - inspired by you
About us
ANNAFOXY is an Austrian family company with headquarters in Vienna, a city known for its centuries-old traditions of aesthetics, style, and elegance. The young and dynamic brand has been actively developing since 2015, constantly expanding the geography of its customers/admirers.
The style of ANNAFOXY has won the hearts of many editors and journalists in the fashion world. The brand's products are regularly showcased in reviews and recommendations by the editors of Harper's Bazaar, Elle, Cosmopolitan, Vogue, Fashionista, and other magazines. In February 2025, the ANNAFOXY brand held its first show at the New York Fashion Week, with a number of international publications illustrating their issues of the event with photographs of our collection. Since the spring of the same year, the brand's products have also been presented on the largest international online platform for the sale of luxury goods, Farfetch.
The brand’s design code is founded on minimalism and simplicity of everyday fashion with an emphasis on soft, muted colors (black, white, beige), combined with activewear and swimsuits of brighter tones. All models are designed to accentuate the beauty and attractiveness of the woman’s body, not hide it, emphasizing the figure as the jewel of any everyday look. At ANNAFOXY, we believe that there is nothing more alluring than a female form, and our task is to show it. As such, the brand often uses fitted silhouettes, high waist, tight fabrics and deep necklines.
ANNAFOXY represents a departure from the culture of shapeless unisex clothing, and a return to classic fashion, as a desire to emphasize one's femininity and elegance.
The creative director of the brand is Anna Mirgorodska, a Ukrainian with Austrian roots, who has absorbed impeccable aesthetic taste and sense of style from both cultures. Anna herself is the embodiment of the majority of ANNAFOXY clients - a successful woman, who takes care of her appearance while expressing herself in different social roles - a professional, a mother, a wife, and an active member of the community, always striving to remain stylish and elegant. You can follow her life and work on her Instagram page (@anniisoul).
To achieve the exceptional quality of our merchandise, the company has been developing its own production for many years. Most of the products are manufactured at a factory in Ukraine, where tailors undergo a rigorous training before they begin sewing. Depending on the complexity of a particular piece, a tailor needs from 4 to 10 years of experience before they are allowed to fulfill an order. In this regard, advanced training and upskilling of young specialists are constantly being carried out at the production facility.
The highest quality fabrics and accessories are used to assemble the products, mainly from manufacturers in Italy and France. We experiment a lot with ECONYL – a unique Italian material made from recycled plastic, which is pleasant to touch, resistant to damage, and good at temperature regulation. The products are sewn with the best German threads, capable of withstanding dozens of washing cycles without losing the integrity of their structure. The accessories come from European factories and undergo numerous wear tests.
Whichever item from the ANNAFOXY collection you choose, you can always count on its uncompromising quality.
Company details
ANNAFOXY Handels GmbH
Head Office
Austria | Wien
Rosenbursenstrasse 2/21
1010
info@annafoxy.com
Production & Fulfillment
Dnipro | Ukraine
